Ok, before you start trying to show me whatever you think “mumu” means, let me stop you so you don’t get blocked. Mumu, short for muumuu, are loose hanging, bright colored dresses worn by Hawaiian ladies. I am fairly new to this brand and first heard the name when I traveled to Dallas to try on wedding gowns last October. My bridal stylist originally gave me this website for bridesmaids dresses. I was shocked to find this store not only carried cute dresses but also fun, colorful rompers, tops, bottoms and more! Below I paired my MuMu top with a denim skirt from PacSun.